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Nokia Sponsoring Christmas Lights on London's Regent Street
For many Londoners, Christmas just isn't Christmas until the Regent Street lights are switched on. This year, the unique illuminations, entitled Unity, are sponsored by Nokia, to mark the imminent arrival to Regent Street of the Nokia flagship store.
The word 'unique' is applied to these installations as for the very first time, those present at this festive event will actually play an active part in lighting up the street. Normally, a celebrity is hired to switch on the lights - but the Nokia sponsored lights will be illuminated by the movements of the crowd below them. As people pass by, fourteen light clusters up in the sky light up.
On the run up to Christmas, the lights will change their festive formation, responding, via motion cameras, to the density of pedestrians in the street, as well as reacting to factors such as wind speed, the weather and sunlight levels.
The Regent Street Christmas lights Unity show will begin at 6pm on Tuesday 20 November.
Posted to the site on 14th November 2007