Vodafone Ireland Buys Local Land-Line Provider

Vodafone Ireland has acquired Perlico, a local provider of fixed line voice and broadband services. Perlico currently employs 67 people and has 62,500 customers at present of which 25,000 are broadband subscribers. In the future, Vodafone will offer fixed line and broadband services through its extensive network of retail stores. Perlico will also sell Vodafone 3G broadband, as well as Vodafone pre-paid and post-paid packages, through their existing sales channels.

While Perlico will be a wholly owned subsidiary of Vodafone, it will continue to operate as a separate entity under the Perlico brand. The company will be run by its existing management team including Iain MacDonald, Perlico's founder, who will remain as Chief Executive. Vodafone Ireland Chief Executive, Charles Butterworth, will become Chairman of Perlico's Board of Directors.

Vodafone Ireland Chief Executive, Charles Butterworth, commented "Perlico represents a compelling strategic fit for Vodafone Ireland. The acquisition brings Vodafone a significant step closer towards our objective to provide a complete communications service to our customers - including mobile, fixed line voice, broadband and internet services. It will allow customers, of both Vodafone and Perlico, the opportunity to choose the communications mix that best suits them."

Posted to the site on 13th November 2007