11th Consecutive Quarter of Growth for MMS Message Delivery

Sybase 365 has announced that MMS message delivery processed by the company has increased for 11 consecutive quarters in the United States, dating back to Q1, 2005. From Q2 to Q3, 2007, the number of domestic MMS messages processed by the company increased by 19.5 percent; the month-over-month average growth from January through September 2007 is 7.4 percent. By the end of 2007, Sybase 365 will have processed over one billion MMS messages since it launched the service in 2005.

According to the research firm M:Metrics, MMS messaging is most popular with young adults. From June through August 2007, 36 percent of consumers aged 18-24 years, 27.2 percent of 13-17 year-olds, and 26.9 percent of subscribers aged 25-34 sent MMS messages.

"Nearly three years of steady quarterly growth demonstrates both our experience and leadership in the mobile messaging market," said Marty Beard, president of Sybase 365. "The quantity of MMS messages will continue to grow as companies increasingly rely on MMS messaging as a tool to communicate and advertise to consumers in a more engaging manner."

Sybase 365 also today announced the launch of MMS 365, a content delivery gateway that sends and receives MMS from multiple sources, enabling content providers, marketers, and media companies to deliver MMS content directly to consumers' handsets. MMS 365 makes multimedia mobile campaigns more efficient and effective than ever before by expanding the reach of both operators and content providers.

Posted to the site on 23rd October 2007