McDonalds to Give Away One Million Mobile Games
Mobile games developer, Glu Mobile has inked a deal to give away one million copies of it's Monopoly game to winners of an instant win prize in a McDonalds promotion. The promotion runs in the US branches of McDonalds restaraunts.
"With McDonald's serving millions of customers a day, the mobile Monopoly game prize for the Monopoly 2007 Game at McDonald's offers an enormous opportunity for Glu to build greater awareness for mobile games," said Jill Braff, senior vice president of global publishing, Glu. "This is the first year that McDonald's has offered a prize redeemable on a mobile device, and this is an ideal promotion for mobile gaming because the massive reach of the McDonald's brand provides opportunity to get mobile games into the hands of a broad cross-section of American adult consumers."
Glu has offered the Monopoly mobile game as a prize in the new "Guaranteed Bonus" category on one million game pieces. When a winner receives a game piece, they will be able to send a text message to receive a free download of the Monopoly Mobile game.
Posted to the site on 10th October 2007
