The Egyptian actor, Omar Sharif is the voiceover for a series of new television adverts for the rebranding of MTC as Zain. The adverts have been produced by Saatchi & Saatchi in Beirut, while the movie actor recorded three voiceovers - in Arabic, English and French - in a studio in Paris.
"The campaign captures the spirit of our brand values and invites the audience to look at the world around them with a fresh perspective. We want the brand to ignite and enrich the lives of our customers, driving them towards a brighter future and helping them to realise their aspirations," said Zain Group chief executive officer Dr Saad Al Barrak.
Launched during the Holy month of Ramadan, the campaign is being aired on many regional and local TV and radio networks across the Middle East reported the Gulf Daily News.
Omar Sharif (born April 10, 1932) is an Academy Award-nominated Egyptian actor who has starred in many Hollywood films. He has acted in Arabic, French, and English feature films. Sharif is most famous for his roles in Doctor Zhivago and Lawrence of Arabia.
Posted to the site on 1st October 2007
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