BBC Launches "Learn English" Software for Chinese Nokia Phones
BBC Learning English has become the first international content provider to officially launch on Nokia's new mobile English Language Teaching (ELT) platform in China. Hundreds of millions of English-learners in China will now be able to use their mobile phones to take authentic and modern English learning courses provided by the BBC, including Take Away English, Real English and Quizzes.
Mobiledu.cn is a new learning application software specifically developed by Nokia for mobile devices.
Commenting on the significance of the partnership, BBC World Service Business Development Manager for China and North Asia, Raymond Li, said: "China is a very special market. It has the largest number of English learners and is the world's largest mobile market with more than 460 million users of mobile phones. We have been keen to establish ourselves in China, and this partnership with Nokia and its mobile learning platform, Mobiledu.cn, is a real milestone in bringing our world-class content to learners of English."
Posted to the site on 28th September 2007
