Orange UK Opens New Flagship Retail Store

Orange UK has unveiled its latest flagship retail outlet. The new store in Cardiff's city centre has a new design to help showcase Orange's range of converged products and services.

A new black exterior will ensure instant brand recognition and will drive consumer curiosity for what's inside the store. New Chip&PIN epay machines enable customers to top up their mobile phones quickly and easily. Orange has also invested in a number of new staff for the flagship store and is committed to making Cardiff a centre of excellence for Sales Advisor training.

Sian Doyle, Head of Retail, Orange, said: "We're excited to be launching our new flagship store in Cardiff. The new store has been designed to offer a converged retail experience and really demonstrates that Orange is not just a mobile phone shop, but a true 'communications provider'. The staff in our new flagship stores will provide Orange customers with the most up-to-date technology and the highest standard of technical insight and customer service."

Posted to the site on 28th September 2007