Hutchison Taps NeuStar for Yahoo! Mobile IM Service

NeuStar says that it has provided Hutchison 3G UK with the necessary software to bring Yahoo! Messenger instant messaging (IM) service to 3's mobile customers in the UK. 3 chose NeuStar's Mobile Messaging Gateway solution to implement the roll out of Yahoo! Messenger across its subscriber base.

NeuStar has a longstanding relationship with 3, having implemented the rollout of the Windows Live Messenger service in August 2006. In June 2007 alone, 133 million messages were sent across the 3 network via Windows Live Messenger.

Allen Scott, General Manager of NeuStar Next Generation Messaging, said: "Mobile IM is a technology whose time is now. Forward-thinking operators like 3 have seen the opportunity, seized it, and are reaping the rewards of additional data use and increased customer loyalty. The success of 3's Windows Live Messenger service prompted 3 to offer its customers additional IM solutions -- in this case, Yahoo! Messenger. We are pleased that the positive experiences 3 has had working with NeuStar in the past have enabled us to partner with them to further raise the profile of mobile IM."

3 launched Yahoo's mobile IM service to its customers earlier this month.

Posted to the site on 13th September 2007