GPRS Based Mobile TV Deal for Pakistan

UK based ROK Entertainment says it has reached agreement with Pakistan mobile operator, Warid Telecom, to provide streamed mobile TV over Warid's existing 2.5G network.

Warid Telecom - part owned by Singtel - aim to launch the multi-channelTV offeringin a matter of weeks as a subscription-based service.

Commenting on the announcement, Laurence Alexander, CEO of ROK said "We're absolutely thrilled to be working with Warid as they area highly innovativeand fast-growingmobile operator whoquickly realised the massive potential of mobile TV streaming live and on-demand channels over it's existing network across Pakistan and we are confident of significant up-take of the service when we launch in a matter of weeks."

ROK is in the midst of a global deployment of it's streamed mobile TV service to more than 30 mobile operators worldwide and, in May this year announced it had agreed to be acquired by US publicly-listed company CyberFund.

As part of it's global deployment, ROK already powers mobile TV services for such companies as Avea in Turkey, AIS in Thailand, Telenor in Pakistan and Vodacom in South Africa -as well as offering it's service direct to subscribers in conjunction with Nokia Eseries devices across Europe.

ROK and Waridwill announcethe channel line-up and the subscription cost for the new mobile TV service in October.

Posted to the site on 11th September 2007