Cameraphone and MMS Combine to Offer Music Information

A record label is launching a service that enables music fans to get information about music, simply by taking a photo of the CD case and sending it via MMS to their server.

MMS & Buy is about impulse purchase through picture taking: You are looking at a CD in the store or passing by a promo poster. Aim your mobile, send the picture as MMS, immediately get ringtones, video clips, concert tickets and further information about the music.

The company says that the service is based on image recognition engine initially developed by DSPV, and supports recognition of printed and electronic media ? TV/ LCD screens, CD/DVD covers, Posters and T-Shirts.

MMS & Buy launches in the UK focusing on Music CD's, starting with the Top 20 UK singles.

Posted to the site on 30th August 2007