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PTA Pakistan June 2007 Customer Numbers
In the first quarter of 2007 Telenor trumped all of its competitors to lead the net additions race in Pakistan's fast-growing mobile market. However, in the second quarter, Telenor slipped into fourth place behind all of its major competitors despite the fact that it had the third best quarter in its nine quarter history. Pakistan Telecom's Ufone emerged as the front runner in Q2 2007 with 2.4m net additions to its base taking the total to 14m. It was followed by market leader Mobilink with 1.8m, new Singtel associate Warid Telecom with 1.7m and then Telenor with 1.6m. In total a record 7.6m new customers were added in Pakistan in the quarter, taking the total count to over 63m and the penetration rate to 37%. In the process both Telenor and Warid exceeded the 10m customer mark, finishing the period with 10.70m and 10.62m customers, respectively.
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Net Additions (m) by Operator, Q2 06 - Q2 07
Despite the fact that all three of its major competitors recorded more net additions in the second quarter, Telenor still outperformed in this respect relative to its overall size and as a result increased its market share from 16.3% to 16.9%. Warid and Ufone made better progress with gains of 0.7pp and 1.3pp respectively to claim a further 39% of the market between them. As a result, Orascom's Mobilink saw its own position further eroded to leave it with a 41.9% share of the national customer base at the end of June 2007, a year after its market share first dipped below the 50% mark.
China Mobile's Pakistani subsidiary Paktel also gave up 0.3pp as it continued to lie relatively dormant with just over 1m connections, equivalent to 1.6% of the total at the end of the period. Last (and, frankly, least) was AMPS/TDMA operator Pakcom which dropped a further 3bp of market share despite actually adding 22k customers in the quarter.
Posted to the site on 2nd August 2007
This article was extracted from The Mobile World Briefing, the weekly newsletter from The Mobile World.
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