High Demand Foreseen for Mobile LBS in China

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China's mobile Location Based Services (LBS) market is still in an early stage but a recent survey shows there is a high demand for these services reports In Stat. To date a scarcity of low priced GPS handsets and easy to use applications rather than high service price have constrained usage the high tech market research firm says.

"We believe that with falling GPS phone prices and more attractive and easy-to-use applications (i.e. LBS client) in place, mobile LBS will be accepted on a large scale," says Frances Guan, In-Stat analyst. "In the future, we believe that services that combine LBS and other mobile value-added services will be very competitive."

Recent research by In-Stat found the following:

  • Existing mobile LBS users are mainly business subscribers with higher-than-average income.
  • Local information and navigation applications are the most popular mobile LBS concepts.
  • Survey respondents who are in the 35-39 and 18-29 age groups, including students and technical engineers with high and middle range income, showed strong interest in mobile LBS.
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Tags: in-stat  lbs  gps  navigation  students 

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