Routing International Roaming Calls Via the Home Operator

Starhome says that it has launched a product which routes international phone calls made by subscribers while overseas back to their home operator so that the operator can collect the call termination fees. The HRR service changes the route of the roamers' calls so that the home network can maximise the revenues generated by its own subscribers that are travelling abroad.

Presently calls from outbound roamers to the home country are routed directly to the local operator through the international provider, via its international tariff agreements. The international interconnect fee is then forwarded to the local operator from the international carrier. This current routing method bypasses the home network, creating a missed opportunity to generate revenue from existing subscribers.

The HRR service changes the route of roamers? calls to the home country to the home network before being completed. This allows the calls to be completed by the home network, which then collects the revenue generated by the calls.

"By adopting the HRR service the home network can make the most of existing interconnection tariffs," said Orly Nesher VP Marketing at Starhome. "By rerouting international roaming calls to the home network, the HPMN will create additional revenues from calls that currently go to the international call operator instead of being routed through to them."

Posted to the site on 28th June 2007