Neilsen Buys Rival Measurment Firm, Telephia"

The Nielsen Company is buying the mobile content tracking firm, Telephia for an undisclosed amount. Telephia and Nielsen are both privately held companies.

Nielsen recently announced that its Nielsen Wireless service will begin measuring how many people use content services such as mobile Internet and mobile video, which effectively made them a rival to Telephia, which holds a large number of patents in the mobile monitoring market.

The aquisition enables Nelson to jump feet first into the market, and avoids any possible patent lawsuits with Telephia - which has been in legal battles with M:Metrics over their measurement technologies.

Susan D. Whiting Executive Vice President of The Nielsen Company said, "As media content increasingly moves from television to the personal computer to the 'third screen' of the mobile device, it is essential that we measure all platforms. Combining Nielsen's worldwide strengths and measurement expertise with Telephia's cutting edge research and measurement capabilities in the mobile content arena expands our capabilities in the vital, high-growth telecom and mobile media markets. Building on the compatible strengths of both companies enables us to provide more complete consumer insights to clients around the world."

Whiting also noted, "Telephia's strong management team has built a company with a powerful base of clients, leading measurement technology and sought after research that complements our own. This is a strategic, high growth opportunity that enhances Nielsen's existing capabilities, strengthens our business and delivers even more of the intelligence our global customers need to succeed."

Posted to the site on 28th June 2007