Agency Launches Mobile Search Adverts

The mobile advertising group, 4th Screen Advertising says that it has launched its mobile search division and is already working with a number of leading WAP publishers throughout the UK.

4th Screen Advertising has already established relationships with Yahoo and Google, as well as many other leading UK and international mobile search providers. The new division leverages these relationships to drive targeted traffic to clients' WAP sites. Much like traditional sponsored search, advertisers can now develop text ad listings and campaigns for mobile and wireless devices and then bid for key words which they pay for on a 'pay per click basis'.

The mobile search team at 4th Screen Advertising will provide a full service, including key word bidding, consulting on campaign forecasting and optimisation, tracking of results and ongoing campaign management to ensure maximum ROI on behalf of their clients.

Araz Heydariyehzadeh, Head of Mobile Strategy, Yahoo Search Marketing stated: "Mobile advertising is a key focus for Yahoo! moving forwards, with banner and search advertising successfully up and running on our mobile portals. Together Yahoo! and 4th Screen Advertising will allow advertisers to reach a more targeted audience and mobile publishers to monetise their sites. It is great to see agencies like 4th Screen dedicating resource to the fast growing area of mobile search."

Posted to the site on 25th June 2007