CNN to Offer Breaking News by SMS

International broadcast news network CNN has chosen mobile messaging provider Clickatell to power the promotional version of its "Breaking News Alert" SMS service to mobile phone users around the world. The promotional service is set to go live by the end of this month.

The service will allow users to receive a headline alert as text message to their mobile phone as soon as a major international news story breaks. Users can then link through to CNN's mobile news site, www.CNNmobile.com, via their handsets, for the full story.

"We are delighted to be working with CNN to deliver its "Breaking News" service," said Deon van Heerden, VP of sales for Clickatell. "CNN's selection of our global message delivery technology means that mobile phone users everywhere now experience - free-of-charge - a service that keeps them up-to-date with world affairs as they happen, via their mobile device.""

Posted to the site on 20th June 2007