News Programs are Most Popular Mobile TV Service
Published on: 18th Jun 2007
Note -- this news article is more than a year old.
TDC Denmark has just analyzed the use of mobile TV almost six months after its launch and the company says that the statistics clearly show that the main attraction is brief television features such as news. During the clearing of the Youth Center there was a period with four times as many unique users accessing mobile TV as on ordinary days. Similarly the press conference where Bjarne Riis admitted to doping abuse almost doubled the viewers for the channels showing the news.
TDC's statistics also show that each unique user on average
- Watches mobile TV for 9-10 minutes a day
- Accesses mobile TV 2.7 times a day
- Watches for 3.5 minutes per session, i.e. each time a channel is activated.
"The analysis has confirmed that mobile TV has its natural place in the media picture and that TV on the cell phone is particularly suited for breaking news when people do not have access to traditional television. You always carry your cell phone, so you can choose to watch the news or whatever else you fancy when and where you want," says Anders B. Christjansen, Vice President, TDC Mobile.
The analysis of viewer habits during the first six months is also the reason behind TDC's recent release of two additional TV channels on the cell phone: the news channel DR Update and the music channel MTV Shorts, which both bring short features. The entertainment channel Star! will soon be added. TDC already offers a broad range of mobile TV in Denmark with access to DR1, DR2, TV 2, TV 2 News, Kanal 4, and Voice TV. In addition, TDC offers access to TV 2 Sputnik as video on demand.
"After the first six months with mobile TV, we are overall very satisfied. We are still in a start-up phase, where we are gaining experience with the medium. That experience we are, among other things, using to improve the user experience and ensure that we offer the right content," says Anders B. Christjansen."