LG Shipping Handsets with Mobile Games Pre-Installed

Digital Chocolate says that it has signed a partnership with LG Mobile Phone to make its games available to LG Mobile Phone users worldwide. Digital Chocolate games will be pre-loaded on multiple new LG handsets expected to launch this month, with additional scheduled pre-loads and co-marketing to follow. LG and Digital Chocolate will continue to explore additional opportunities to make Digital Chocolate content available to LG consumers.

"This partnership provides Digital Chocolate the opportunity to market our games to LG's extensive consumer base, allowing us to cast a wider net in the marketplace," said Trip Hawkins, founder and CEO of Digital Chocolate. "LG's reputation for quality and innovation makes them an ideal partner for Digital Chocolate to significantly broaden and enhance our reach."

LG Mobile Phones says that it continues to experience solid growth in market share among phone developers, both in the United States and globally. According to Strategy Analytic's Quarterly Mobile Phone Tracker, LG Mobile Phones shipped more than 24 million handsets in the U.S. in 2006 and captured the number one spot in the WCDMA market in 2006 with a market share of 50 percent. Global CDMA sales for LG Mobile Phones were 38.5 million units, giving LG Mobile Phones an impressive 22 percent market share worldwide."

Posted to the site on 18th June 2007