Mobile Advertising to Hit $14 Billion by 2011

Advertisers will spend US$1.4 billion on mobile media this year, rising to US$14.4 billion by 2011, according to the new Strategy Analytics report. Strategy Analytics predicts that mobile media advertising will account for a fifth of global spending on Internet advertising by 2011.

Phil Taylor, Director, Global Wireless Practice, notes, "The outlook for mobile advertising spend has significantly advanced in the past 12 months. The supply of advertising inventory is rapidly increasing as mobile publishers look to develop advertising as a revenue stream. Major mobile network operators like SprintNextel, Verizon Wireless and Vodafone have all accelerated plans to sell advertising within their mobile media channels and advertisers appear to be responding positively."

This report highlights advertising value chain dynamics and growth for emerging mobile media categories, including game downloads, mobile broadcasting and video on demand.

David Kerr, Vice President of the Global Wireless Practice, adds, "Google and Yahoo continue to drive mobile advertising initiatives to market. The recent acquisitions of Third Screen Media by AOL and ScreenTonic by Microsoft, illustrate the importance that global Internet solutions players now attach to advertising on the third screen."

Posted to the site on 5th June 2007