Decision Time for Mobile Operators Faced with Declining ARPU

Mobile operators may experience substantial decline in ARPU in developed countries, as voice prices decrease, non-voice services fail to capture consumers' interest, and mobile phones lose their fashionable image, according to a forthcoming report to be published by Analysys.

"There is increasing uncertainty about the future of voice and non-voice services, the technologies that will be deployed and the extent to which growth will shift from developed to developing markets," says co-author Dr Alastair Brydon. "These uncertainties could lead to radically different outcomes for mobile operators and equipment vendors."

Analysys has defined three plausible scenarios for the evolution of the wireless industry during the next five years: 'Emerging Markets Thrive,' 'Cellular Goes Indoors' and 'Low

Posted to the site on 30th May 2007