Verizon Wireless Tops Mobile Download Ease-of-use Study

Evaluating the mobile game download process of leading US network providers in a recently released Portal Evaluation report series, the Strategy Analytics Wireless Media Lab concludes that Verizon Wireless offers the best game download experience, beating offerings from AT&T/Cingular, Helio and Sprint.

As described in the report, participants from Strategy Analytics' user panel managed to discover the game download area in the fastest time, purchase a game in the least amount of clicks, and showed the highest levels of satisfaction when using the Verizon Wireless service.

"Participants showed the most dissatisfaction with the AT&T/Cingular service," commented Paul Brown, User Experience Analyst at Strategy Analytics. "On average it took users three times as many clicks to access the games store using the AT&T/Cingular service compared to Verizon Wireless."

David Kerr, Vice President of the Global Wireless Practice, added, "While the estimated US revenue from mobile gaming is projected to be over $520 Million in 2007, operators are missing out on over $100 Million in revenue as a result of inferior usability. Improvements to the purchase process from content discovery and preview to billing are required."

Other findings from the report include:

• Cingular received the lowest rating across all four categories: Ease of Task Completion, Process Logic, Time Taken and Ease of Task Duplication.
• Verizon Wireless topped user satisfaction ratings with a score of 91/100.

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Posted to the site on 29th May 2007