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Third Screen Media and Hovr to Deliver Adverts to Mobile Games
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Third Screen Media, a provider of mobile advertising services has announced a partnership with mobile content provider Hovr to sell and serve ads into Hovr's free mobile social game applications.
The partnership provides advertisers within Third Screen Media's TSM|Network another avenue to target mobile subscribers while providing free, ad-supported mobile games for members of Hovr's MobileSpace social gaming network.
According to Telephia, a provider of research to the mobile media market, nearly 19 million mobile consumers downloaded a game in Q1 2007, up 47 percent year-over-year. The rising number of game enthusiasts on the mobile platform has caused brands to seek targeting opportunities for their advertising campaigns.
"We rely on highly targeted and relevant advertising imbedded into our mobile games in order to provide our members with a free gaming environment," said Vipul Sawhney, president, Hovr.
Hovr's AdLogic platform dynamically inserts full-screen, interactive, rich advertisements into the free games. Advertisers can now target MobileSpace users by demographics such as age, gender, location and interests with relevant advertisements that appear during the game loading times."
Tags: [mobile games] [mobile advertising] [free mobile]
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