Key Trends of Chinese Mobile Phone Industry
China has become the world's largest mobile phone manufacturing base and consumer market. In the first quarter of 2007, the total mobile phone shipment in China reached 134 million units, increasing 34.5% year over year. While the subscriber base of mobile services reached 480 million at the end of the first quarter of 2007, which increased approximately 20 million when compared to the statistic data at the end of last year.
The tough competition raised by the industry scale has been driving players find more opportunities from innovation. From mobile carriers to phone makers and component providers, the innovations of business model and technology are killing advantages in their competition strategies. With more emerging Asian EMS/ODM markets, the way out for Chinese suppliers has to be evolving from ''Made in China'' to ''Made by China.''
In addition to mobile phone giants like Motorola and Samsung, world- leading chip makers such as Qualcomm, Freescale, Intel and Infineon, gathered in Tianjin for the first time at a recent trade conference - IMIE 2007, as well as Symbian. Meanwhile, some outstanding domestic chip companies such as Chongyou and Commit also presented or announced their latest chips and solutions. Maode (Chongqing), China's largest mobile storage manufacturer, also presented on a high note.
Internationalization
With expanding the industrial scale and quickening the pace of innovation, the entire domestic mobile terminal industry needs to step into the world, seeking new markets, technologies, capital and other resources for more development space. To cater to these demands, the IMIE'2007 has invited overseas buyers from 24 countries and regions, including 7 overseas mobile operators and 17 multinational purchasing delegations. Their purchasing lists include HSDPA/GSM/CDMA mobile handsets, PDAs, Smart Phones and other mobile devices, as well as components and accessories.
Segmentation
The rapid expansion of China's mobile communication market and industry scale demands to vertically segment the application market, which is one of key industrial developing trends and has become an important strategy for manufacturers in the industry chain seeking further development. The IMIE'2007 framed an efficient plan, which is to make China's top mobile operators the leading roles and make value-added services and mobile applications the main segmentation sectors. Both China Mobile and China Unicom have presented various mobile applications aimed at diversified end users and industrial applications during the event. Meanwhile, many of China's leading mobile games and value-added services providers have shown their latest technologies and services."
Posted to the site on 27th May 2007
