Majority Would Purchase Google or Yahoo Mobile Phone

According to a recent study, a majority of US consumers are willing to purchase a Google or Yahoo-branded mobile device if and when they become available.

Fifty-five percent of respondents say they are willing to purchase a Google or Yahoo mobile device, and only twenty-one percent say they are not.

Twenty-three percent of respondents were undecided.

The survey was conducted in April by market research firm, The EQUS Group.

Al Nazareli, CEO of The EQUS Group, notes: "In addition to these findings, we also found that 69% of consumers currently use mobile search tools on their mobile phones. Because search functionality is so highly utilized by mobile phone users, Google and Yahoo are uniquely well-positioned to enter the mobile device market and may have an advantage over other consumer brands looking to enter the space."

Posted to the site on 23rd May 2007