India's Reliance Launches Low-Cost Handset Range

India's Reliance Communications has launched a range of new handsets with a starting price of just Rs 777 (US$18.88). While Classic 202 is available at Rs 777, Classic 204 & Classic 203 are available at Rs 844 and Rs 888 respectively. There are no further payments or installments for owning these handsets.

Speaking on the occasion of unveiling of the range, Mr S.P. Shukla - President, Personal Business- Reliance Communications said "Through our new Classic range of feature rich handsets, we are confident of extending the benefits of mobility to an entirely new segment of population in metros, small cities as well as rural hinterland of India. Now first time cellular subscribers in India can straightaway go for Reliance Classic handsets rather than buying a second hand phone".

Reliance markets handsets through its 1500 strong exclusive Reliance Showrooms and over 300,000 retailers serviced by nearly 2,000 distributors. The total handset sales of Reliance now exceed that of the next 3 handset vendors in the country.

With over 3 million handsets already sold, Classic has emerged as the 2nd largest selling handset brand in the market. The Classic range of handsets includes Color-FM series, Color display and Black and White display handsets and are supported by an extensive nationwide after sales service network. All Classic handsets are now SIM enabled which allow easy changeover from one model to another while retaining the Reliance SIM card.

These introductory prices are valid for a limited period and till stocks last."

Posted to the site on 3rd May 2007