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25% of Teens Would Buy an iPhone - Report
A study carried out in the USA by analysts at Piper Jaffray has reported that there is a very high awareness of the new Apple iPhone amongst teens - and a strong interest in purchasing the handset despite its fairly high price point. Of the students surveyed by Piper Jaffray, 84% had heard of the iPhone, and 25% would buy an iPhone at the US$500 price point.
Piper Jaffray says that while they expected a high product awareness for the new iPhone, they had reasonably presumed that the high price point would be a deterant to teenagers being able to purchase the handset. But their survey indicated that 25% of high school students said they would buy an iPhone for US$500.
The analysts had been predicting sales of around 660,000 units in 2007 and 4 million in 2008. They now say that if 20% of the students who said they wanted to buy the handset (or just 5% of the actual survey) actually do make the purchase - then the predicted sales figures could be conservative.
PJC Teen MP3 Player and Online Music Survey
| Spring-07 | Fall-06 | Spring-06 | |
|---|---|---|---|
| Have you heard of Apple's iPhone? | 84% | -- | -- |
| Would you buy a cellphone/iPod combo (iPhone) for $500? | 25% | -- | -- |
| Would Consider Buying A Cell Phone That Is An iPod? | -- | 74% | 70% |
| How Much Would You Pay For An iPod/Cellphone Combo? | |||
| <$100 | -- | 14% | 24% |
| $100-$199 | -- | 43% | 39% |
| $200-$300 | -- | 34% | 37% |
| >$300 | -- | 9% | 0% |
| Source: Piper Jaffray | |||
Piper Jaffray's 13th bi-annual teen survey, also reported that Apple continues to dominate the portable media player (PMP) market by a large margin. The study indicated that 78% of high school students own a PMP, and of those students 82% own an Apple iPod.
Piper Jaffray maintains their Outperform rating on Apple shares."
Posted to the site on 18th April 2007