Home Movers More Likely to Curn Cellphone Contract

According to Telephia, recent movers - those who have moved residences in the past year - are more likely to subscribe to a home phone service from a cable MSO, mobile carrier or VoIP provider. Overall, 49 percent of households who have moved recently have chosen non-traditional residential phone options. Twenty-five percent have opted for wireless only; thirteen percent have chosen a cable phone option; and six percent have switched to a VoIP phone service.

Residential Phone Service Market Share, Q4 2006

Demographically, recent-mover households tend to be young and to have a lower overall household income than households that have not moved recently. However, they do spend a higher proportion of their income on communications and entertainment services.

"Movers tend to consider all available connectivity options in an unconstrained purchase environment. They also represent an opportunity for providers to land long-term customers who probably won't make a switch until the next move," said Christianne Pang, product director, Telephia. "Our carrier clients regard this segment as an important early indicator of market share shifts so Telephia is developing a number of research tools to track behaviors and decision drivers among recent movers."

Findings from Telephia's survey is based on a monthly survey of 7,000 U.S. households across 102 metropolitan markets. "

Posted to the site on 17th April 2007