SMS Used to Improve Parcel Deliveries
Problems with home deliveries could become a thing of the past, thanks to an innovative solution from the UK parcels carrier, Parceline. The company has created an interactive SMS messaging system to arrange delivery direct with the receiver of the parcel. What makes this solution really different, is that the receiver can now reply and choose delivery on a day more convenient for them. Parceline is the only carrier to offer this interactivity, and is obtaining a patent for this service.
The receiver will get a text from Parceline giving the date the parcel will be delivered. If this is not convenient for them, they can choose delivery from three alternative dates.
Parceline notes that 12% of home deliveries fail at the first attempt, according to survey carried out by the industry body for global e-retailing, the IMRG.
"The home delivery market continues to grow rapidly, and its weak point to date has been lack of an effective notification and delivery solution" says Parceline's executive director of sales and CRM, Dwain McDonald. "This new service not only gives a great experience to the end recipient, it also offers leading players in the mobile phone sector a valued added service they can provide to their customers."
Posted to the site on 16th April 2007
