Vodafone Extends Football Sponsorship

Vodafone says that it has signed an exclusive three year agreement to sponsor the Union of European Football Associations (UEFA) Cup competition's finals and the UEFA Super Cup. This adds to Vodafone's existing deal as both an Official Partner and the Official Mobile Network of the UEFA Champions League, Europe's premier club competition.

The new agreement will run until June 2009 and cover three UEFA Cup Finals, including this year's in Glasgow, and two UEFA Super Cups. Vodafone will benefit from on screen branding during the international broadcast of the UEFA Super Cup, UEFA Cup quarter-finals, semi-finals and the Final plus perimeter board exposure, brand association rights, corporate hospitality and experiential opportunities at both Finals.

"Less than a year into our backing of the UEFA Champions League, we have already become one of the most recognised sponsors of the tournament. This new partnership with the UEFA Cup Finals and the UEFA Super Cup, allows us to expand our successful association with European football and consolidate our position as a leading brand involved in the game," said David Wheldon, Director of Brand and Customer Experience, Vodafone.

"Vodafone helps football fans to make the most of their time by providing immediate access to the latest football news and information via their mobile phones, whenever and wherever they want it. This agreement enables us to promote our products and services in context of the UEFA Cup and UEFA Super Cup."

This new partnership will give Vodafone customers access to a wide range of marketing rights around these additional tournaments as well as the UEFA Champions League, the world's largest and most prestigious club competition.

For our American readers, UEFA is a soccer event."

Posted to the site on 4th April 2007