Brits Turning to SMS for Love Letters
The British love affair with romantic letters is over, as the nation turns onto amorous texting, reveals research by T-Mobile UK. According to the T-Mobile survey 40% of Brits cherish mobile love messages by keeping them on their handset, and nearly half (46%) crave flirty SMSs and poems.
Under 24s are the most sentimental - 49% keep more than 20 romantic texts on their phone, while only 16% of people over 45 years keep that many. Women (40%) and under 24s (62%) find it easiest to communicate feelings via text rather than face-to-face, while one in five men (19%) find poetry the most romantic form of communication.
People dating less than six months also send the most flirty texts (82%) and romantic emails (61%). After five years together this drops dramatically to 58% for texts and 45% for emails.
Lysa McIntyre, T-Mobile's Head of Beyond Voice, said "Lovers clearly adore the joy of text - and every day millions of love messages are sent and received across the UK. It means romantic poetry is flourishing, even though love letters are a thing of the past, and we want to find and preserve the best in our competition to find the UK's Txt laureate."
T-Mobile is now looking for a 'Txt laureate' - an ordinary Brit who can write an extraordinarily romantic SMS poem. Texts must be no longer than 160 characters and will be judged by T-Mobile and urban poet, Luke Wright later this week."
Posted to the site on 3rd April 2007
