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VeriSign Publishing Quarterly Messaging Statistics
VeriSign says that it is planning to publish the first of what it says will be a quarterly report which will provide statistics detailing user trends pertaining to all categories of mobile messaging in North America.
The first issue of the mobile index will be made available next month.
VeriSign's data reveals messaging statistics garnered through VeriSign's global infrastructure. VeriSign enabled more than 43 billion mobile messages in 2006, and says that it manages an estimated 60 percent of all inter-carrier mobile messages sent and received in North America.
Based upon trends VeriSign has already witnessed this quarter, the report is expected to show that the overall volume of messages is increasing more than two-fold year over year, as a broader base of the population embraces the convenience of messaging.
"As a company, we are presently seeing nearly 200 million mobile messages cross our infrastructure each day, up from only 75 million this time a year ago," said Jeff Treuhaft, VeriSign senior vice president, digital content and messaging services.
Among the early statistics to be included in the quarterly report will be the following:
- With a record 256 million-plus mobile messages sent on Valentine?s Day 2007 via the VeriSign network alone, VeriSign helped its carrier customers generate more than $10 million in revenue on February 14;
- On an average day, VeriSign presently enables approximately 190 million mobile messages, up from a daily average of 118 million in 2006, when VeriSign handled 43 billion messages for the year;
- Based on the current daily average, which trends suggest will top 200 million by year?s end, VeriSign will handle in excess of 65 billion messages this year. ,/ul>
The first Mobile Messaging Index will include key overarching industry metrics such as the total number of messages per quarter, month and day; application-to-person totals; peer-to-peer messaging totals; multimedia message service (MMS) totals; revenues enabled; and peak traffic times (specific days, hours of the day, etc.).
VeriSign will share corresponding year-over-year growth rates for each of these statistics as well."
Posted to the site on 28th March 2007