The SD Card Association has announced that the 5 million Japanese consumers who watch mobile TV programming on their phones ? and can record the programming with SD High-Capacity (SDHC) and SD memory cards ? will more than double in 2007 to 12 million mobile TV viewers.
Thirteen handset models feature SD recording technologies today and three-quarters of all mobile phones in Japan are equipped with SD slots.
"The remarkable regional success of mobile TV in Japan provides a glimpse into the global market opportunity for video content," said Paul Reinhardt, executive director of the SD Card Association.
Both SDHC and SD memory cards enable consumers to securely store and watch video when they want. SDHC and SD cards have built-in specifications for copy protection rights management (CPRM) and SD-Binding specifications tie stored content to authorized devices from carriers.
The SDA is working with the leading mobile TV technologies, including MediaFLO, DVB-H and DMB, to increase the portability and interoperability of content in and between devices such as mobile phones, car navigation systems and portable DVD players.
In Japan, One Segment spectrum broadcast, commonly referred to as "One-Seg," delivers mobile TV via a digital terrestrial broadcast.
The handsets are equipped with mobile TV tuners to receive the signal and SD specifications to record the programming."
Posted to the site on 27th March 2007