Consumers Would Dump Landline if In-Door Cell Signal Improved

According to the zBoost Cell Phone Signal Survey commissioned by Wi-Ex, a provider of cell phone signal boosters, and conducted by Harris Interactive about one in four (27 percent) cell phone owners who have a landline would be at least somewhat likely to eliminate their landline if they had better reception at home.

The survey also found that 69 percent of cell phone owners who also have a landline say the reason they have a landline is because they have always had one.

It is not clear if the report took into account the need in many homes for a landline to provide broadband internet service though.

"The industry has been watching and waiting for consumers to go completely mobile. Our recent survey reiterates that consumers are demanding better cell phone reception at home, in the office and on the go and that in-door reception is a factor in their decision to dump their landlines," said Lloyd R. Meese, President and CEO of Wi-Ex.

Other key findings of the survey include:

• Cell phone owners, on average, give the cell phone reception in their home a grade of B-
• 69% of cell phone owners have experienced service problems such as dropped calls (46%), poor signal reception (39%) or dead zones (33%)
• 62 percent of cell phone owners who make cell phone calls at home have done something special to improve signal reception in an attempt to make or receive a cell phone call indoors including going outside (46%), standing by a window (42%) or using their landline instead (30%)

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Posted to the site on 26th March 2007