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Mobile Enablement Platform Content Market to Grow to $7.4 Billion by 2011
Driven by a seemingly insatiable consumer appetite for personalization and entertainment content on wireless handsets, companies that provide the platforms that deliver premium content to mobile phones reaped a $4.2 billion share of the $16.3 billion mobile premium content market in 2006, according to iSuppli.
These mobile-content-enablement platform companies perform the tasks involving the ingesting, cataloging, storing and delivering of content and handling all of the corresponding financial transactions.
The mobile-content market initially was driven by consumers' desire to personalize their wireless communications experience. Ringtones and digital wallpaper paved the way for the personalization trend. However, consumers not only want a higher level of personalization, they also want to be entertained. These market factors will drive the share of revenue for the mobile content enablement platform companies to $7.4 billion of the more than $35 billion premium mobile content market in 2011.
Mobile Content Revenue Market Share by Market Participant, 2006-2011
| Market Participant | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 |
|---|---|---|---|---|---|---|
| Content Provider and Aggregator | 7,714 | 9,715 | 11,832 | 14,422 | 17,064 | 19,329 |
| Mobile Operator | 4,421 | 5,294 | 6,135 | 7,109 | 7,971 | 8,537 |
| Content Enablement Platform Provider | 4,193 | 4,936 | 5,618 | 6,397 | 7,067 | 7,468 |
| Total | 16,328 | 19,945 | 23,585 | 27,928 | 32,102 | 35,334 |
"Bringing content to a handset is a very complex and fragmented process with an assortment of partners and ever-changing proportions of on-deck and off-portal transactions. In some instances, players in the value chain will be partners and in some instances, they will be competitors," said Frank Dickson, principal analyst for multimedia content, services and infrastructure with iSuppli.
"However, we will see a more simplified ecosystem in the future as companies such as Amdocs, Nokia, Real Networks and Sybase have led a wave of acquisitions in the space that measures in the billions of dollars. Furthermore, the acquisition wave seems to be intensifying."
Recent research by iSuppli found the following:
- Images, which were the number-one mobile content product consumed in 2006, will fall to fourth place in 2011. Over-the-air full music track downloads, mobile games, streaming and VOD video and ringtunes are destined to become the dominant mobile-content categories.
- By 2011, the content providers' share of the premium mobile content market will exceed $19 billion, with the nearly half of that total accounted for by the music categories.
- The operators' share of premium content revenues in Asia will exceed $3 billion in 2009.
Posted to the site on 14th March 2007