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AT&T Opens First Re-Branded Cingular Store
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AT&T has unveiled the official re-branding of a Cingular retail store in Houston. It is the first of many planned conversions of company-owned Cingular stores from wireless-centric spaces to a high-energy retail format that showcases AT&T's complete provider profile.
The new AT&T Experience Store, larger than the typical Cingular store, not only received an extreme makeover -- both inside and out -- but is the first to demonstrate the benefits of housing AT&T's product suite under one roof. It is also the first to feature a fully integrated media experience made possible through convergence by encouraging interaction with the company's extensive portfolio of wireless, broadband, video and wireline voice products and services via several experience and personalization stations located throughout the store.
"The AT&T Experience Store in Houston is what the new AT&T is all about," said Stan Sigman, Wireless president & CEO, AT&T Inc. "All of the communications and entertainment products consumers want are in one place, and under one roof."
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