MySpace to Be Pre-Loaded into Vodafone Handsets

MySpace says that it has secured an exclusive partnership with Vodafone Group to pre-load Myspace services into Vodafone branded handsets.

The deal marks the first extension of Fox Interactive Media's network of sites into the European mobile marketplace.

Launching first in the UK, the partnership will enable millions of Vodafone customers to access MySpace Mobile, allowing them to edit their own MySpace profiles, find and add friends, post photos and blogs and send and receive MySpace messages while on the move.

MySpace Mobile will be pre-loaded on future, selected Vodafone handsets to offer customers an 'out of the box' experience, and available for download from Vodafone live.

"This partnership brings together the world's number one lifestyle portal and the world's leading mobile operator," said Colin Digiaro, Senior Vice President, Corporate Development, International, MySpace. "Millions of people use MySpace as their primary means of communicating with family and friends, so it's vital we make this available on the move. Whether it's adding new friends, sending messages, or uploading photos, the ability to access MySpace functionality from your mobile adds a new dimension to the experience."

MySpace Mobile on Vodafone provides the most used MySpace features and functionality, translated for use on a mobile handset. It also enables people to keep in touch via mobile with their MySpace friends on the web.

Launch dates or plans for roll-outs to the rest of Europe were not provided."

Posted to the site on 7th February 2007