Two New Cyber-shot Handsets from Sony Ericsson

Soon after announcing it has shipped 4.5 million of its Cyber-shot camera phones since the launch of the K790/K800 last summer, Sony Ericsson has introduced two new phones to the Cyber-shot phone family.

The K810/K818 Cyber-shot phone is a device boasting a 3.2 megapixel camera including auto focus and Xenon flash. Innovative applications such as Photo fix help to further improve the quality of your pictures, even after you have taken them. Illuminated Camera Icons to the side of the main keypad, which light up when in camera mode, allow the user to access camera menu options at the touch of a button.

As a compliment to this, the K550 Cyber-shot phone delivers the benefits of the Cyber-shot phone in a compact (14mm thin) form factor. The handset is equipped with a 2.0 megapixel camera with auto focus plus LED photo light and active lens cover.

As a distinct variant of the K550, the K550im is the first Cyber-shot phone to support i-mode mobile internet services.

"Worldwide, consumers are realising that the best digital camera is the one you have with you," says Steve Walker, Head of Product Marketing at Sony Ericsson. "The K800 established this and positioned the Cyber-shot(TM) phone as a credible fusion of phone and camera. Now the K810 and K550 move the market forward by introducing new applications that equate to real improvements in the customer experience, as well as introducing these phones to a whole new audience."

The K810 Cyber-shot phone is a UMTS 2100 (GSM 900/1800/1900) device available within Q2 2007. In addition, the K818 is a GSM variant intended specifically for China where 3G services are not established.

The K550 Cyber-shot phone is a Quad-Band EDGE device, launching in selected markets from Q1 2007."

Posted to the site on 7th February 2007