Two Walkman Handsets from Sony Ericsson

Sony Ericsson has shown off two new Walkman branded mobile phones; the W880/W888 and W610 build on the success of hit-models such as the W810 and to broaden the appeal of the Walkman phone. Sony Ericsson says that 20 million Walkman phones have been sold to date.

At 9.4mm thin, the W880/W888 is the slimmest Sony Ericsson phone yet. The 1GB Memory Stick Micro provided in-box gives you room to store up to 900 full length tracks. All of this, plus a 2.0 megapixel camera, is packed into a UMTS phone that's as slim as a standard CD case.

The W610 stores up to 470 full-length music tracks on the 512MB Memory Stick Micro provided, and offers the inventive TrackID music recognition application; a feature that lets the user record a clip of an unknown music track onto their phone and immediately receive a notification of the track name, artist and album.

"Our Walkman phones have proven to be phenomenally attractive to our consumers - we have sold 20 million Walkman phones since launch - and we are continuously developing the portfolio to extend their appeal," says Steve Walker, Head of Product Marketing at Sony Ericsson. "The W880/W888 and W610 prove how the Walkman phone can appeal to different lifestyles - the W880/W888 is a hi-specification device that looks every bit as good as it sounds. And the W610 Walkman phone combines the best in both music player & digital camera, whilst first & foremost remaining a phone that's intuitive and pleasurable to use."

The W880 Walkman phone is a UMTS 2100 GPRS 900/1800/1900 music phone and will be available in selected markets from Q1 2007. The W888 Walkman phone is a GSM variant, minus the video telephony functionality, intended specifically for China where 3G services are not established.

The W610 Walkman phone is an EDGE 850/900/1800/1900 music camera phone and will be available in selected markets from Q2 2007."

Posted to the site on 7th February 2007