Tracking Page Impressions on Wireless Internet Sites

Bango, the wireless internet billing vendor has launched a new service for wireless internet sites which offers them tracking and analytics capabilities that enable brands and content providers to see and understand visitors to their mobile internet sites. Bango Vision provides detailed and accurate insights into a mobile customer base, across hundreds of mobile networks worldwide.

Bango has tens of millions of mobile user profiles in the Bango global platform. Each profile contains data on spending behaviour, user history and lifetime value plus the user's country, network and handset. In addition to this data profiling, Bango Vision provides a 'digital fingerprint' of each mobile visitor so businesses can track individual users going to their mobile internet sites and measure the effectiveness of marketing campaigns.

"Although common on the PC Internet, information on visitor location, buying habits and surfing patterns is very difficult to obtain in the mobile internet space, " said Roger Entner, vice president and industry analyst, Ovum. "Getting much more detailed and accurate information on visitors is important to the emerging mobile advertising industry."

Posted to the site on 2nd February 2007