Agency Sees Mobile Marketing As the Future of Advertising

Mobile technology is the newest media channel of advertising, say market researchers. The possibilities for creative marketing and product branding are limitless -- and innovative design firms are taking notice.

The Cleveland, USA based design firm Punchkick Interactive recently made the leap to mobile when it shifted gears from Web design to working exclusively with mobile devices.

"We saw a potential for unbelievable growth," said Punchkick Interactive co-founder Ryan Unger. "Mobile marketing is so new that we haven't come close to seeing its full capabilities. It's like the Internet of the early 90s -- a sleeping giant."

And he's not alone in his belief. This year alone, billions will be spent on mobile phone based advertising, and an increasing number of companies are recognizing the value of non-traditional marketing strategies. The recent success of viral videos on YouTube have proven that niche marketing can be a powerful way to stretch advertising dollars and produce impressive results.

Mobile marketing can take on a number of different forms, including product-branded games, text-message campaigns and customized mobile applications.

"Mobile development can be challenging because it requires a strong grasp of programming and interface design in order to develop content compatible with different mobile phones," added Unger. "Every phone is unique and has its own screen size and memory specifications."

"Nevertheless," he said, "It's a type of marketing that, when done correctly, can create an incredible impact."

Posted to the site on 1st February 2007