Infospace Sells Mobile Games Division
Twistbox Entertainment says that it is buying all of the assets of Infospace's U.S.-based mobile games Studio located in San Mateo, Calif. Formerly known as Atlas Mobile, the Studio is a pioneer in the Play for Prizes business across the major carriers in North America, which includes multiplayer tournaments and loyalty campaigns for leading consumer and entertainment brands.
The Studio will be fully integrated into Twistbox Games, the company's mobile games division, which is headquartered out of Dortmund, Germany and maintains studios in Germany, Poland and the U.S.
"This acquisition is a perfect fit for our value added mobile game strategy, and complimentary to our existing titles and on-deck distribution in over 40 countries," stated Twistbox CEO, Ian Aaron. "By integrating Play for Prizes into our current RapidPort development and porting platform, we will be able to accelerate the delivery of new games to market, provide broad handset support, and bring our carrier and content partners new and innovative ways to reach and retain customers."
Twistbox Play for Prizes services include development and porting, campaign management, in-game advertising and promotions, and prize fulfilment. In addition, the company makes available a set of API's to enable major publishers worldwide to enhance their leading titles with Multiplayer Tournaments for Prizes."
Posted to the site on 26th January 2007
