Universal Music Launches Mobile Mobile Portal

Groove Mobile has announced a partnership with Universal Music UK to build and operate an "off-portal" mobile music store. Through this partnership, UK mobile phone users on any UK wireless carrier will have instant access to full track downloads from Universal Music UK's extensive catalogue via SMS short codes from their mobile phones.

"Groove Mobile shares our commitment to driving the international digital music business forward through off-portal innovations that deliver mobile music to larger audiences," stated Rob Wells, Senior Vice President, Digital, for Universal Music Group International (UMGI). "We are enthusiastic about the prospect of bringing our talented artists direct to consumers using SMS short codes in partnership with Groove Mobile."

"Universal Music U.K. is leveraging the Groove Mobile platform which runs on a majority of the world's music phones in order to provide consumers with the robust downloads they have come to expect when using today's 3G networks," stated Adam Sexton, Chief Marketing Officer of Groove Mobile. "We are proud to partner with Universal Music UK and share their commitment to leadership in digital music by bringing mobile phone users in the UK the hottest music through off-portal innovations across multiple carriers."

U.K. mobile phone customers who send code messages will receive links to download full tracks directly to their mobile handsets."

Posted to the site on 23rd January 2007