Touchscreen Handset Gets Tactile Feedback

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The Samsung SCH W559 handset which has a touchscreen display will have a tactile feedback when users touch the screen. The SCH W559 uses a large 260 000 color QVGA LCD touchscreen display to replace the traditional mechanical keypad as the primary input mechanism. Users receive confirming tactile cues when they press graphical onscreen controls and they can customize the response by selecting one of five feedback profiles for these cues. The feedback system is being supplied by Immersion Corp.

"We believe that market conditions are almost ripe for an explosion in touchscreen phones, and that by 2012 as many as 40% of mobile phones could be using some form of touch sensitive technology," said Stuart Robinson, director of the Handset Component Technologies service at global research and consulting firm Strategy Analytics. "The integration of any technology that improves ease of use will be important for market adoption, and Immersion's VibeTonz technology certainly fits that description."

The new phone is being sold by China Unicom. Designed to roam globally by working on both CDMA and GSM networks, the SCH-W559 includes handwriting recognition, Bluetooth technology, 1.3 megapixel camera, and audio and video playback functions.

"Implementing keypad functions in a touchscreen has allowed Samsung to give its customers a first-class multimedia and messaging experience in a remarkably light and slim handset," said Hunbae Kim, Samsung vice president. "As the first to integrate VibeTonz technology for touchscreens, we're giving users the reassuring sense of interacting with a real keypad, supplying gentle touch feedback that unmistakably confirms each of their actions. As far as advanced mobile interfaces go, it offers the best of both worlds."

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Tags: analytics  china unicom  bluetooth  strategy analytics  touchscreen  lcd  display  china unicom. 

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