Ancel, Personal Launch SMS Yellow Pages Service"

Argentine mobile operator Personal and Uruguayan operator Ancel have launched a yellow pages information service in Uruguay using their SMS platforms, the companies said in a joint statement.

The service, called Qué buscás, is available in the cities of Punta del Este, Piriápolis and Maldonado, through a partnership with Argentine phone directory publisher Páginas Amarillas.

Punta del Este, Piriápolis and Maldonado are key tourist cities located on Uruguay's coast.

Ancel is the mobile unit of Uruguayan state-run operator Antel, and Personal, a unit of Telecom Argentina, has a subsidiary that operates in Uruguay under the same name."

Posted to the site on 17th January 2007