Danish Operator Ready for Mobile TV

Denmark's TDC says that is now ready to deliver its mobile TV service. Six of the most popular Danish television-channels can now be watched live on the cell phone. The channels are DR1, DR2, TV 2, TV 2 News, Kanal 4 and Voice TV.

Currently, mobile television can only be watched in areas covered by TDC Mobile's 3G network. Introduction prices including unlimited use are DKK29 (US$5) per day, DKK49 (US$8.50) per week, and DKK69 (US$12) per month.

"We have seen that consumers want to use their cell phone for television and music, together with all the things they normally use their personal computer for. That is why we recently introduced download of music on the cell phone and now we are ready to take the next step by introducing live television on the cell phone. Both music and television on the cell phone are heavy data services and by developing our 3G network we can ensure a satisfactory quality," explains vice president at TDC Mobile Anders B. Christjansen.

Prior to TDC's launch of mobile television, the market research institute Zapera carried through a survey which showed that 70% of the 725 persons interviewed showed interest in mobile television. People primarily demand news and weather forecast, but also sports and music are preferred, especially during waiting time and during transportation - but also on vacations.

The Mobile World subscriber database estimates that TDC had around 2.7 million customers at the end of Q3 '06, of which some 75,000 were using 3G services, which are necessary for the Mobile Tv service."

Posted to the site on 8th January 2007