South Korea's Pantech Group has announced the launch of IM-S150, a new compact handset accepting the Korean traditional patterns on the surface as part of its design innovation initiatives. The IM-S150 is 7.8cm in height and 3.7cm in width and weighs only 80g.
Man Gi Kim, the spokesman of Pantech Group said, "Design has become one of the key factors to success in the mobile phone sector, and this kind of unique and stylish surface design is what we have brought into focus. We are excited to offer Pantech's another modish phone, the IM-S150, to our customers." "Pantech will constantly create new designs inspired by Korean traditional beauty."
Recently, the IM-S150 has earned plaudits for its trendy and stylish design. It is one of the four Pantech products honored at the 2007 iF(International Forum) Design Awards for excellence in the design of cellular phones.
The IM-S150 features a screen, incorporating dual TFT LCD of 260,000 colors. It is also equipped with a 1.3 mega-pixel camera with flash and 64 polyphonic ringtones. Users can send photos and phone numbers to other mobile phones through its infra-red data association (IrDA) function.
Pantech has been working with its Design Community to further explore Korean traditional patterns to find out charming design factors and trying to accept them in mobile phones. These attempts will help Pantech play a pioneering role in setting a new standard of Korean beauty for mobile phones.
The IM-S150 will be launched in Korea this week under Pantech's SKY brand, the leading Korean premium mobile phone brand."
Posted to the site on 2nd January 2007