Cingular Inks Deal with MySpace

MySpace and the USA based operator, Cingular Wireless have announced an exclusive partnership to offer enhanced MySpace functionality to all Cingular customers via their mobile phones. The landmark deal marks MySpace's largest-scale mobile partnership and gives Cingular's customers exclusive access to MySpace Mobile's rich tool set including the ability to edit MySpace profiles, view and add friends, post photos and blogs, send and receive MySpace messages, and much more -- all from the mobile phone.

"MySpace.com has a passionate community of users, many of whom use our site as their primary means of staying in touch with family and friends," said Chris DeWolfe, CEO, MySpace. "We are thrilled to team with Cingular to enable their mobile users to experience the richest MySpace Mobile offering to date."

"Not only are we excited about the ability for customers to stay connected to their MySpace community while they're on the go, we think this will open up a new world of interaction and content for them to share via MySpace," said Marc Lefar, chief marketing officer, Cingular Wireless. "The photo upload feature of MySpace Mobile means Cingular customers will now have the ability to capture, record and share their world as it happens via their MySpace profile, creating a more enriching experience for our customers as well as their MySpace friends."

In addition to the full range of new MySpace Mobile features, Cingular customers can still receive real time MySpace Mobile Alerts on their handsets which notify them, via a text message, when they receive postings to their MySpace page, such as updates or comments posted to their blog, friend invites, mail messages, comments to pictures, new bulletins and/or online status. MySpace Mobile Alerts have been available to Cingular customers since March 2006 and, to date, more than 75 million alerts have been received on Cingular handsets."

Posted to the site on 19th December 2006