Brazil May Pass 100 Million Subscribers by Year-End
Mobile phones market in Brazil may reach over 100 million users in 2006
The Brazilian cellular telephony market must pass the 100 million consumers mark in 2006, according to a study carried out by local operator, Vivo. The company's study comprises Anatel's market data and IBGE's statistics with analysis carried on by the company's research area. According to the data found in the research, the market has grown from 7 million devices in 1998 to an estimated 101 million by the end of 2006.
This figure will represent a penetration position of 54% by the end of this year. Eight years ago, this index was just 4%.
The Brazilian market, however, still shows a growth potential in revenue and penetration, especially in the lower income classes. The worldwide average revenue in mobile telephony is 7.9% of the NNP, against 5.4% registered in Brazil.
The penetration in the lower income classes C, D and E has reached 45% compared to the 80% registered in classes A and B together. On average, the Brazilian penetration in October 2006 was 51.6%, an index much lower than the 89% occurred in developed countries.
Profile
A study has traced the profile of the Brazilian people who own mobile phones according to the income, education level and age. The consumers with a monthly income of up to R$480 are the largest part, with 65%, followed by the ones with an income between R$481 and R$1,199 (26%) and the ones with income over R$1,200 (10%).
In relation to the education level, 14% have college graduation, 49% have finished high school and 37% have just finished fundamental school. The study performed by Vivo shows a great concentration of users in the age between 14 and 30 years old (50%); 38% between 31 and 50 years old and 12% over 51 years old.
Even with a lower participation, the age over 51 years old is the one that has grown the most. From July 2005 to June 2006 this segment showed an increase of 53% in the market participation, ahead of the 46% registered between 41 and 50 years old; 20% between 33 and 40; 35% between 25 and 32; 34% between 19 and 24; 17% between 14 and 18 and 33% between 7 and 13 years old.
Regional Distribution
Vivo's study compares the regional distribution of the users of cellular phones with the growth accumulated this year in each one of the markets. In absolute figures, the biggest markets are concentrated in the South and Southeast regions. S
Posted to the site on 18th December 2006
