Napster Launches Mobile Music Service in Ireland

Ericsson and Napster have announced the first European launch for Napster Mobile, with Irish mobile phone operator O2 Ireland. O2 Ireland is also the first operator to launch Napster Mobile in i-mode. O2 Ireland customers will be able to search, browse, preview and purchase full-length songs from Napster's music catalog and access Ericsson-aggregated personalization content via their i-mode, WAP and Java-enabled wireless handsets.

The service also features a recommendation engine which makes content recommendations based upon each consumer's musical taste, and dual delivery, a feature that sends a copy of the content purchased on the handset to the customer's PC. Napster Mobile gives customers access to Napster's expert programming on the handset, including featured artists and top tracks of the day.

John Hennessy, country manager, Ericsson Ireland, says: "We believe that O2 Ireland's subscribers will find this a very attractive service to use. Music is an important area for telecom operators and now Napster Mobile service with i-mode functionality opens up possibilities for other i-mode operators."

Ericsson will host, integrate and manage the round-the-clock-operations of the service for O2 Ireland under a managed service agreement."

Posted to the site on 13th December 2006