Nielsen Mobile Adds Sprint Nextel As Data Provider
Nielsen Mobile has announced an agreement to use Sprint Nextel weekly ringtones and full-length over-the-air song download sales data for Nielsen Mobile's point of sales tracking services. In addition, the agreement will also include sales data from Boost Mobile, the lifestyle-based telecommunications subsidiary of Sprint Nextel that distributes wireless communications products for the youth market. Nielsen Mobile compiles data from wireless carriers, aggregators and other mobile entertainment retailers.
"Sprint Nextel, coupled with its over-indexing, youth-oriented Boost Mobile service, are an important addition to our sales tracking and trend identifying offerings," said Paul Leakas, General Manager of Nielsen Mobile. "We continue to see significant sales growth in ringtones as well as other mobile entertainment sectors and are delighted to include Sprint Nextel and Boost Mobile in our US market coverage," added Leakas.
"Our new relationship with Nielsen Mobile is the most recent indication of the rapid emergence of mobile music, which Sprint Nextel has led among U.S. carriers in many ways, from being the first to offer master tones to being the first to deliver an over-the-air song-download service with the Sprint Music Store," said Paul Reddick, Vice President, Partner Development & Product Innovation, Sprint Nextel. "We look forward to sharing data from Nielsen Mobile with our other music partners to demonstrate the potential of even more unprecedented and exclusive promotions."
Inaugurated in January of 2005, Nielsen Mobile is one of the latest additions to Nielsen Entertainment's portfolio of existing businesses dedicated to providing information and analysis tools and marketing solutions to the global entertainment industry. Nielsen Mobile's first service, RingScan, reports sales of Polyphonic, Master and Voice ringers as well as Ringback tones on a weekly basis through the collection of empirical sales data from ringtone retailers."
Posted to the site on 30th November 2006
